It's Talk Shop Thursday and today we are going to tackle the subject of how many images should you show your client. When first starting out we want to show the client all of them because we love them all! The downside of this is way too many photos for the client to sort through and pick their favorites for prints, etc. Plus all the EDITING! Ugh!
Once we start honing in on our craft we tend to get super critical of our work and start deciding to only show the client a small number. This can be beneficial because you are defining your style and only truly selecting your favorites but you are doing to deal with clients that want to see more, and if you give in and show them more, they will think you are holding out on them, or holding them hostage, which isn't a good feeling for a client to have if you want a repeat session.
I believe that every client gallery should tell a story of how the session was. My goal in every session is to give my client lots of variety. Will I give them 4 shots of the same pose? No, I'll pick one and move on. On a typical one hour family session, I'll deliver the client anywhere from 50-60 images. I feel that is a good number for an album design. Keeping that in mind, the gallery will include the traditional shots (all smiles and looking straight at the camera) and some of the more candid shots (the ones that I love doing!) It gives me freedom to be creative and to not really worry about having all the so-called perfect shots.
Think of yourself as your own curator. When artists paint, they don't show all their work, they only show a) what they love and b) what the client will love.
Trust your gut, if you love a photo at first glance, then stick with it. If you're happy, it will show through your work. A Happy Photographer attracts Happy Clients!
Have a great day!
If you have an idea for a business related topic you would like to see discussed on Talk Shop Thursday, please send an email to firstname.lastname@example.org!